UX Research Project for Clients
UX Research Project for Clients
UX Research
UX Research
Oct 2024 - Apr 2025
Oct 2024 - Apr 2025
Work
Work
1 UX Researcher(Including Me), 1 PM
1 UX Researcher(Including Me), 1 PM
Role: UX Research 100%, UX Consulting 70%
Role: UX Research 100%, UX Consulting 70%
Client: SK planet, Toss, LG U+, BLUE SIGNUM
Conducted diverse UX research to uncover user’s needs and deliver actionable insights for service improvement
My responsibilities in the client’s research project
My responsibilities in the client’s research project
Moderated FGD to find deep user insight
Moderated FGD to find deep user insight
Refined and optimized client-provided questions to better suit FGD methodology
Refined and optimized client-provided questions to better suit FGD methodology
A. Based on the initial question draft provided by the client, I suggested the revised questions.
B.And I finalized the discussion guide to be used in the FGD.
I followed these key principles:
- Questions should encourage participants to share their usage context in detail.
- The level of difficulty should be appropriate. Not too complex or abstract.
- Avoid simple multiple-choice, scale-based, or yes/no questions that limit open discussion.
A. Based on the initial question draft provided by the client, I suggested the revised questions.
B.And I finalized the discussion guide to be used in the FGD.
I followed these key principles:
- Questions should encourage participants to share their usage context in detail.
- The level of difficulty should be appropriate. Not too complex or abstract.
- Avoid simple multiple-choice, scale-based, or yes/no questions that limit open discussion.
Recruited and scheduled suitable participants to form discussion groups
Recruited and scheduled suitable participants to form discussion groups
I screen panels to identify participants who match the research criteria.
Each selected participant is contacted individually to coordinate interview times.
A. Once the interview schedule is confirmed for each group and all participants are invited into the group chat, the preparation is complete.
I screen panels to identify participants who match the research criteria.
Each selected participant is contacted individually to coordinate interview times.
A. Once the interview schedule is confirmed for each group and all participants are invited into the group chat, the preparation is complete.
Moderated the FGD to ensure active engagement and deep qualitative insights
Moderated the FGD to ensure active engagement and deep qualitative insights
A.While the session was guided by the prepared questions,
I also conducted follow-up or unscripted questions depending on participants’ responses and contexts.
B. As the moderator, I played an active role in building rapport among participants by encouraging open sharing and showing empathy throughout the session.
A.While the session was guided by the prepared questions,
I also conducted follow-up or unscripted questions depending on participants’ responses and contexts.
B. As the moderator, I played an active role in building rapport among participants by encouraging open sharing and showing empathy throughout the session.
I analyzed the collected response data and organized key findings into a report.
I analyzed the collected response data and organized key findings into a report.
A. I organized results about participants’ responses, and visual summaries to help the client understand user behaviors and pain points.
B. I provided detailed core summaries and UX insights based on the data.
The report was shared with the client to support their decision-making and improve the service experience.
A. I organized results about participants’ responses, and visual summaries to help the client understand user behaviors and pain points.
B. I provided detailed core summaries and UX insights based on the data.
The report was shared with the client to support their decision-making and improve the service experience.
A/B concept validation through online survey
A/B concept validation through online survey
Conducted respondent screening based on target user criteria
Conducted respondent screening based on target user criteria
A. I designed screening questions based on the client's specified criteria to identify suitable participants for the research.
By refining the questions, I helped select participants who aligned with the target audience and research objectives.
A. I designed screening questions based on the client's specified criteria to identify suitable participants for the research.
By refining the questions, I helped select participants who aligned with the target audience and research objectives.
Ensured equal distribution of responses for each concept to enable comparative analysis
Ensured equal distribution of responses for each concept to enable comparative analysis
Since the client required responses from a total of 800 people,
I thought it would be easier to compare if there was an equal distribution of respondents for each design.
So I divided the participants into Group A and Group B and surveyed 400 people in each group for their opinions on each design.
Since the client required responses from a total of 800 people,
I thought it would be easier to compare if there was an equal distribution of respondents for each design.
So I divided the participants into Group A and Group B and surveyed 400 people in each group for their opinions on each design.
Delivered a data-driven insights report with UX strategic for the client
Delivered a data-driven insights report with UX strategic for the client
A. After collecting the responses, I validated the hypothesis requested by the client based on results
B.I provided research comments on which design is more suitable
as analyzing the insights from the research.
C. I visualized and organized the response data and published the report to client.
A. After collecting the responses, I validated the hypothesis requested by the client based on results
B.I provided research comments on which design is more suitable
as analyzing the insights from the research.
C. I visualized and organized the response data and published the report to client.
One-day end-to-end UX Research using a Figma plugin 'user spoon'
One-day end-to-end UX Research using a Figma plugin 'user spoon'
From questionnaire design to report delivery within 24 hours
From questionnaire design to report delivery within 24 hours
To investigate which parts of the interface users are clicking,
I used our custom-built Figma plugin, ‘user spoon’.
It enables fast and efficient research design, and since the result reports are semi-automatically generated,
it is useful when the client requests quick result reports.
To investigate which parts of the interface users are clicking,
I used our custom-built Figma plugin, ‘user spoon’.
It enables fast and efficient research design, and since the result reports are semi-automatically generated,
it is useful when the client requests quick result reports.
Synthesized participant responses into actionable insights for immediate client decision making
Synthesized participant responses into actionable insights for immediate client decision making
The areas clicked by respondents and the time spent are
automatically recorded and aggregated in the report.
A. Since the result report is generated quickly and
the clicked areas are displayed in a heatmap format,
it is efficient for consulting and sharing insights with the client.
The areas clicked by respondents and the time spent are
automatically recorded and aggregated in the report.
A. Since the result report is generated quickly and
the clicked areas are displayed in a heatmap format,
it is efficient for consulting and sharing insights with the client.
Identify user's pain-points via usability testing
Identify user's pain-points via usability testing
Investigated user drop-off points during onboarding through task-based testing
Investigated user drop-off points during onboarding through task-based testing
Client had a problem about significant number of users dropped off during the initial onboarding process.
To identify which part of the flow caused discomfort, I conducted a usability test.
UserSpoon's usability test is a research method where mission-based scenarios are assigned to online panelists to collect pain points.
These responses are then quantitatively analyzed to identify problem areas in the user flow.
Client had a problem about significant number of users dropped off during the initial onboarding process.
To identify which part of the flow caused discomfort, I conducted a usability test.
UserSpoon's usability test is a research method where mission-based scenarios are assigned to online panelists to collect pain points.
These responses are then quantitatively analyzed to identify problem areas in the user flow.
Transformed qualitative user feedback into quantifiable labels using heuristic evaluation principles
Transformed qualitative user feedback into quantifiable labels using heuristic evaluation principles
A.Collected pain points were labeled based on heuristic evaluation principles,
quantifying qualitative user voices into measurable data.
B. Using this data, I created a report to analyze which parts of the user flow caused discomfort.
A.Collected pain points were labeled based on heuristic evaluation principles,
quantifying qualitative user voices into measurable data.
B. Using this data, I created a report to analyze which parts of the user flow caused discomfort.
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